Incoherent mind

Today, at breakfast table, while applying butter onto bread, the scene, in which how did Epilef apply butter onto his bread, appeared crossing the screen of my brain.
That was the very first time, that I saw somebody eating in such reckless manner——as if he couldn't wait for even one second longer, while in fact, it might really take longer, when one applies butter onto bread beautifully even.
Then I said to myself, how could he treat his food in such way, while he cares about his appearance and the brands of his clothes so much? Is that only because the food would be hidden in the stomach eventually? If this could be the possible reason, what would be the meaning of cooking at all? Why does he still take the trouble of smashing around the cube of butter, why doesn't he simply have one bite of bread, one bite of sausage, together with one bite of butter?
The incoherent mind is always leaving traces from ones everyday life behavior. Another immediate example of this incoherence of mind is that he is talking about the importance of fair-trade, while giving substantial support to globalized branding.
Whatever.
While sat on the toilet, I caught a passage from Sontag's book as the follows:
一个人不会因为爱一个女人而自杀，而是因为爱——任何爱——......
How many people could obtain the ability of this kind of coherence?